Dating web sites tend to visit a increase in traffic between New Year’s and Valentine’s Day.
Nonetheless, it is not only the dread of 14, aka ‘singles awareness day’, that gets people signing up february.
These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.
While many bigger internet dating sites count on tv or PPC marketing, good old fashioned content marketing stays a terrific way to attract a clientele.
Here’s a review of only an examples that are few. And also to discover more with this topic, check always down these Econsultancy resources:
OKCupid had been one associated with the very first online dating sites web sites to utilize content to drive its general strategy.
The initial incarnation – OKTrends – was run by the company’s co-founder, Christian Rudder, who utilized their mathematical history to set the tone associated with the weblog. Read More