Quicken Loans launched Rocket Mortgage in November 2015, spent billions ever since then building the Rocket brand name, unseated Wells Fargo year that is last America’s top retail mortgage lender, redid the Rocket brand name this season, and rolled up all consumer finance divisions for the business into Rocket-named brands.
The $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding so it’s no surprise.
The brand new title is Rocket Mortgage FieldHouse, and also this might easily bring Quicken Loan’s branding journey circle that is full.
Quick history in the Quicken Loans brand name:
Dan Gilbert founded the ongoing company as Rock Financial in 1985, offered to Intuit in 1999, and adopted Intuit’s Quicken branding to be Quicken Loans. In 2002, Gilbert bought the company right back from Intuit but has held licensing the Quicken Loans brand name from Intuit each one of these years. Read More